As mother’s day closes

I'm so happy we got my mom's sister here in time to see my mom. She came all the way from Germany. They are so sweet together. Instantly I could tell there was a bond that was deeper than any other that's come through the room I'm spending time with mom in tonight.

Christian Long said it perfectly: I do have a mother that I love dearly.

I just wish I didn't have to be reminded of that love quite the way I've been reminded in the past week.

Hat's off to all the mother's around the world! Oh, and Susan Kitchens has some excellent questions to ask your mom if you still have time left to do so.

Here's hoping that this week is better than last.


Outside the 53,651 bubble

I've been thinking about the 53,651 people who read TechCrunch. What, you missed that whole meme that passed through the tech blogs this past week?

Rick Segal wrote about the meme and said it's the paying customers that matter.

Well, for the past five days I've been hanging out with folks who don't read TechCrunch. Maybe that's my mom's gift to me. Get me outside the Silicon Valley or Puget Sound bubbles.

So, I've been thinking about what it'll take to get these folks to try something new. Hey, the iPod still hasn't gotten here, so don't even ask about podcasting, RSS, or tagging. Interestingly enough, blogging has been heard about here. One older lady who visited my mom saw that I was blogging and she said "oh, blogs are the things that's keeping the media honest."

Heh. The things that get heard here in a small town in middle America.

But, back to the lesson. How do we get things out to these people? Well, for one, we need wide-spread wifi here first. Google hasn't set up a Wifi network here in Livingston. That's a business opportunity. Second, there aren't signs extoling the Internet here. I haven't seen a URL on anything in days. I haven't seen an iPod poster in days. I haven't seen a Fry's in days. It's almost like geeks don't exist. Although there is a killer computer museum in Bozeman (I'll try to visit that this week too).

Thomas Hawk wrote about this issue. He taught people to Flickr in New Orleans.

Oh, damn you Thomas. Now you've made it 53,652. Heheh!

Like I said, how do you cause an avalanche? One snowflake at a time. One snowflake at a time.


PR done badly

It's amazing how many product pitches I've received in the past few days. Even in phone calls. Do they not read my blog? Do they have no clue what's happened in my life in the past five days?

Apparently not.

I'm sad I'm not going to Syndicate. I'd like to ask Richard Edelman about why PR folks are sometimes so clueless.

Now, keep in mind, not all are.

Frank Shaw, Vice President of Waggener Edstrom, demonstrated his clued-in behavior by sending me a very nice note. Not that he needed to demonstrate that again. He's proven that he is clued in many, many times before. I guess that's how you get to be vice president at a major PR firm instead of just a lackey paid to smile-and-dial.

But, in today's world of search engines like Google, Yahoo, MSN, Technorati, Feedster, and others, it just isn't good to be clued out.

I don't know what to do about it. Other than to turn down free stuff. And not write about such jerks' products or companies. It's amazing how much free stuff I've been offered since I told the world I'm not going to accept it anymore.

The good PR folks can call me anytime. After all, I wrote a book with one. Oh, wait, he doesn't like being called a PR guy. Says he's retired from that business. Oh, yeah, Shel, you're the best, and you just don't wanna be associated with the bad ones. Me neither.

Boy, has PR changed since we have the ability to share our lives in real time with the world? You bet it has.

You also now understand how Microsoft got such bad PR. We forgot that PR is done one relationship at a time. I wonder now how many press releases we sent to journalists who were sitting with mothers who were dying?

How is blogging changing PR? One mother at a time. Heh!