Published by Robert Scoble
I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality."
SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/
BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything."
WATCH MY LATEST SPEECHES:
State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU
At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/
Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E
At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI
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BIO:
Scoble gives you a front-row seat on the future.
Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram.
Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc).
That's based on his view thanks to his past experience as futurist at Rackspace.
Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble
He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993.
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SPEAKER PITCH:
Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next.
SPEECH ABSTRACT #1:
TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology?
Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI
Why "the Fourth Transformation?"
Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap.
This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV.
This is a big deal and Robert will take you through what mixed reality is and how it will change every business.
Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html
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SPEECH ABSTRACT #2:
"The Next Two Clicks of Moore's Law."
Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world.
He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world.
He'll send you off with some lessons for companies both large and small.
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SPEECH ABSTRACT #3:
"Personalized Meaning: What is Augmented Reality For?"
As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world.
What role does augmented reality play in both worlds?
Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.'
CONTACT:
If you are looking to contact me, email is best: scobleizer@gmail.com.
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ENDORSEMENTS:
IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/
Time: One of the top 140 Twitterers!
FT: One of the five most influential Twitterers!
Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html
Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/
View all posts by Robert Scoble
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert, as someone who is working outside the US I’ve been wondering how I was going to get a copy of your book. The snail-mail works very, very where I live. I had it on my Amazon wish list for a while before I realized there was a digital version available! I downloaded it last night in bed on my Lenovo X41 and immediately started reading.
I don’t know what role authors play these days in how their books are published, but kudos to you guys for getting it out in ebook format!
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike
Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
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Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.
I am going to recommend this book as required reading to all of my corporate blog clients and prospects.
We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.
We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)
The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.
I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.
Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.
Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com
LikeLike