Stormhoek marketing wine one blogger at a time

Augmented Reality 1 Minute

If you don’t know, my friend Hugh Macleod draws these cute little cartoons on the backs of business cards. He’s gotten a bit of attention from the bloggers (I used his drawings in my PowerPoints when I give presentations).

Anyway, he’s been raving and ranting about Stormhoek. Anyway, they sponsored the geek dinner on Saturday so I got to try a bit of their product (some might say a bit too much, but we’ll keep that among friends). Heheh.

I also got to meet the folks from Stormhoek and found them to be a friendly bunch but we ended up talking about wines we’ve had and wineries we remember. The number, for most folks, are very small. Funny enough the name Bonny Doon came up a great deal. This is a small winery near Santa Cruz, CA (not connected with Stormhoek in any way). But what Bonny Doon does well is give people lots of stories to remember and talk about. Have you ever had “Big House Red?” Why is it called “Big House?” Because the grapes were grown near San Quentin, the famous California prison. Their site says “wine should be as much fun as government regulations allow.” Humor. It goes a long way.

Anyway, what they are doing with Stormhoek is giving us stories to tell other people. Does it matter if the wine is good? Of course! But, quick, name more than five wineries. It’s really hard, isn’t it?

Now, quick, name more than five Web 2.0 sites you use. It’s just as hard, isn’t it?

In my predictions for 2006 I think we’ll see consolidation in the Web space. Why? There are too many ideas chasing too few customers — I have hundreds of emails and blogs asking for attention, it really is amazing how many companies are springing up lately. I remember the last time this happened. It was 1999.

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Published by Robert Scoble

I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality." SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/ BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything." WATCH MY LATEST SPEECHES: State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/ Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI +++++++++++ BIO: Scoble gives you a front-row seat on the future. Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram. Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc). That's based on his view thanks to his past experience as futurist at Rackspace. Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993. ++++++++ SPEAKER PITCH: Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next. SPEECH ABSTRACT #1: TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology? Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI Why "the Fourth Transformation?" Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap. This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV. This is a big deal and Robert will take you through what mixed reality is and how it will change every business. Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html ++++++++ SPEECH ABSTRACT #2: "The Next Two Clicks of Moore's Law." Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world. He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world. He'll send you off with some lessons for companies both large and small. ++++++++ SPEECH ABSTRACT #3: "Personalized Meaning: What is Augmented Reality For?" As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world. What role does augmented reality play in both worlds? Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.' CONTACT: If you are looking to contact me, email is best: scobleizer@gmail.com. ++++++++ ENDORSEMENTS: IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/ Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/

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30 thoughts on “Stormhoek marketing wine one blogger at a time”

  1. Bang on the button Robert. It’s exactly what we’re trying to do in the some might say gloomy world of UK tax and accounting. As they say on your world – you nailed it! (ouch methinks!)

    Like

  2. Bang on the button Robert. It’s exactly what we’re trying to do in the some might say gloomy world of UK tax and accounting. As they say on your world – you nailed it! (ouch methinks!)

    Like

  5. I love the Bonny Doon attitude. If you go to their tasting room just north of Santa Cruz, surfer dudes serve you the wines – and they really know what they are talking about. It was worth the pilgrimage.

    Every time I get one of their newletters in my mail box, it’s the first thing I read. Even the privacy notice will make you laugh out loud. Check it out.

    Like

  6. I love the Bonny Doon attitude. If you go to their tasting room just north of Santa Cruz, surfer dudes serve you the wines – and they really know what they are talking about. It was worth the pilgrimage.

    Every time I get one of their newletters in my mail box, it’s the first thing I read. Even the privacy notice will make you laugh out loud. Check it out.

    Like

  11. But, quick, name more than five wineries. It’s really hard, isn’t it?

    Umm no actually it is not, I can name 20 if not more (dead seriously). But then I live near Napa (Behrens & Hitchcock and Frog’s Leap my favs). And I am not a geek. Which is why the wine blogger marketing thrust can only but backfire, it will get tagged as a commoner mass-market winery. And them sending out samples to geeks with no palates, who want to please Hugh and report back all fine, hereby granting a false impression.

    It’s just “celebrity spokesperson” Hugh cashing in on his narrow A-List suck-ups and hit-parade traffic. With Merlot-drinking dupes like Scoble lapping it all up as it’s on a “blog”.

    But even that’s hardly unique, tons of vineyards (far more authentic at that) with blogs. Dover for one: http://dovercanyon.typepad.com/

    Like

  12. But, quick, name more than five wineries. It’s really hard, isn’t it?

    Umm no actually it is not, I can name 20 if not more (dead seriously). But then I live near Napa (Behrens & Hitchcock and Frog’s Leap my favs). And I am not a geek. Which is why the wine blogger marketing thrust can only but backfire, it will get tagged as a commoner mass-market winery. And them sending out samples to geeks with no palates, who want to please Hugh and report back all fine, hereby granting a false impression.

    It’s just “celebrity spokesperson” Hugh cashing in on his narrow A-List suck-ups and hit-parade traffic. With Merlot-drinking dupes like Scoble lapping it all up as it’s on a “blog”.

    But even that’s hardly unique, tons of vineyards (far more authentic at that) with blogs. Dover for one: http://dovercanyon.typepad.com/

    Like

  23. Hit Enter too soon. There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.

    An authentic winery blog remains a great way to distinguish your winery. But wineries (and businesses in general) still have to educate their customers about how to subscribe via RSS:
    http://mikeduffy.typepad.com/wwsr/2005/11/subscribing_to_.html

    Like

  24. Hit Enter too soon. There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.

    An authentic winery blog remains a great way to distinguish your winery. But wineries (and businesses in general) still have to educate their customers about how to subscribe via RSS:
    http://mikeduffy.typepad.com/wwsr/2005/11/subscribing_to_.html

    Like

  25. Pingback: AccMan Pro » Attention Trust - Part 2
  26. Pingback: The Winery Web Site Report

  27. Actually Bonny Doon is not that small. According to Wine Business Monthly it is the 28th largest US producer, at 365,000 cases sold in the US each year. Having said that, they act like a small winery, and as you say, they have a truly droll sense of humor.

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  29. ‘There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.’

    I’m really surprised if this is true since I work at a Dry Creek (Sonoma County) vineyard who does have a blog and we can’t be one of only 12! If we are-bravo for us! We’re not a large winery at all, but we make amazing wine. Biased opinion of course…………….
    check it out at: http://benchlandblog.com/
    The winery is Michel-Schlumberger

    Like

  30. ‘There are only a few wineries (13 we know of) that blog, relative to the large number (over 2,800) of US wineries. The Dover Canyon blog mentioned above (written by Mary Baker) is a good one.’

    I’m really surprised if this is true since I work at a Dry Creek (Sonoma County) vineyard who does have a blog and we can’t be one of only 12! If we are-bravo for us! We’re not a large winery at all, but we make amazing wine. Biased opinion of course…………….
    check it out at: http://benchlandblog.com/
    The winery is Michel-Schlumberger

    Like

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