He points out that on NewsGator there are only 814 subscribers to my RSS feed and on Bloglines I only have about 900. He says that these numbers aren’t enough to care about. Especially when you consider the hundreds of millions of people who have computers.
Ahh, ye olde “where’s the ROI?” argument, only in new clothes.
Let’s study the problem. Let’s say we surveyed 1,000 people. Let’s say that only 3% read RSS feeds. So, that’s 30 people, right?
Not many, right? Well, here we go.
Of those 30 people, I’d bet 25 also have a blog of their own. We call those “influencers.” Or, “connectors.” Or “mavens,” if you read Seth Godin.
Anyway, let’s say that each of those people have 1,000 blog readers. Now, that’s not uncommon. I know a few people who read my blog who have 250,000 readers A DAY on their blogs.
So, that’s 25,000 people.
Now, let’s turn it around. If the folks who run the Consumer Electronics Show asked you “would you like to keynote our conference?” Would you turn them down? No. Why not? Because you recognize the economic power of talking there. That’s why Bill Gates does that every year.
Now, I’ve been to the CES. How many people are in the audience? Maybe 1,000.
So, now, you gonna turn down an audience of 25,000? That sounds like a fireable offense to me.
Oh, and remember who reads me? Walt Mossberg. So, is that one reader or millions? Don’t know who he is? You should do your homework.
Try telling your marketing director that he shouldn’t do a press tour to visit Walt and see how long you last. Go ahead. I dare you.
++++++++++++++++
Another way to look at it? Talk to Buzz Bruggeman, CEO of ActiveWords. A few weeks ago he was featured in a major midwest newspaper. Had a picture on the front page of the business section. Glowing review. Had only four downloads of his product. 200,000 circulation newspaper!!
A year ago Buzz was in a major USA national newspaper. I won’t name it here, but it has millions of circulation. He had somewhere around 50 downloads. When I linked to his product? He had 400.
So, go ahead and tell me that the blog/RSS audience doesn’t matter.
I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality."
SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/
BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything."
WATCH MY LATEST SPEECHES:
State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU
At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/
Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E
At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI
+++++++++++
BIO:
Scoble gives you a front-row seat on the future.
Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram.
Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc).
That's based on his view thanks to his past experience as futurist at Rackspace.
Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble
He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993.
++++++++
SPEAKER PITCH:
Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next.
SPEECH ABSTRACT #1:
TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology?
Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI
Why "the Fourth Transformation?"
Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap.
This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV.
This is a big deal and Robert will take you through what mixed reality is and how it will change every business.
Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html
++++++++
SPEECH ABSTRACT #2:
"The Next Two Clicks of Moore's Law."
Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world.
He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world.
He'll send you off with some lessons for companies both large and small.
++++++++
SPEECH ABSTRACT #3:
"Personalized Meaning: What is Augmented Reality For?"
As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world.
What role does augmented reality play in both worlds?
Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.'
CONTACT:
If you are looking to contact me, email is best: scobleizer@gmail.com.
++++++++
ENDORSEMENTS:
IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/
Time: One of the top 140 Twitterers!
FT: One of the five most influential Twitterers!
Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html
Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/
View all posts by Robert Scoble
Published
76 thoughts on “Not enough RSS subscribers, Drazen says”
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).
you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).
you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
You make a really great point here, Robert. People are often mistaking quantity for quality and they fail to understand the power of influencers OR the issue of ‘delayed power.’
It reminds me of a time when I was advising a client, trying to get them to focus more on the college market. They argued with me “But we make all our money from 30somethings, not 18 and 20somethings!
Obviously, they were missing two key points:
1) Get college kids to adopt a product or service now, and they’re likely to use and recommend it at their workplaces when they graduate. Focus on a small liberal-arts college with a history of uber-powerful graduates and watch your influencing pay off in spades in 5 years. (“But 5 years, Adam… we’re not on a 5 year plan!”)
2) College kids are often both early adopters AND major influencers. I doubt Napster, for instance, initially spread like wildfire due to adults in the workplace. No, it was probably from college kids.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Woah! Double counting! 25 bloggers each with 1000 readers doesn’t make a 25,000 market!
W.
LikeLike
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
LikeLike
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
LikeLike
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
LikeLike
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
LikeLike
Here’s a question: how hard is it really to produce an RSS feed? If you’re using one of the modern blog tools or a decent CMS, it can’t be too difficult to produce an RSS feed and insert it correctly for the aware users/readers out there to find it. How much I is there in the ROI to produce such a simple document, anyway?
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
Robert,
You say Mossberg’s name like he’s magic. A smart marketing director knows this just isn’t true. If I’m doing something in the consumer space, absolutely I talk to Walt. If i’m doing something for better federated identity management, or a new filesystem, then Walt’s about as useful as a third nipple, because in the IT space, he’s not so important.
No tool does everything perfectly. One day, MS, (and you) will learn that.
LikeLike
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
LikeLike
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
LikeLike
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
LikeLike
I don’t think he will ever learn. Yah’d need a jackhammer pounding for more than a year to barely break thru that skull.
You never place bets on one table, and as far as the ‘RSS/Blogs are more important than newspapers argument’…look at how much attention, and press Firefox got from that one NYT ad, it still pays off to this day. I seriously hope the Firefox people, play that card again in the 1.5 blitz. Someone at Mozilla doesn’t have their head buried in the blog geek lands, thank goodness.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Well, this counts all your start.com subscribers as a single subscriber. Same for all the other web-based aggregators out there.
LikeLike
Robert,
you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).
LikeLike
Robert,
you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).
LikeLike
Robert,
you should have looked at the numbers more carefully. What I show is that you actually have disproportionally HIGH number of readers compared to others. Your old feed has 18 THOUSAND readers, many just haven’t moved yet.
It’s not that you are not popular, it’s that VMWare has only 1 reader (apparently me) over RSS. I am also on their mailing list and suspect they have many, many more but that’s not RSS. Don’t know who they are? They make virtualization software (think Virtual PC and Virtual Server from Microsoft, only faster and on more platforms).
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
You got it right when you talked about Buzz & ActiveWords. Being there in trade shows & distributing pamphlets/brochures, giving interviews to newspapers/TV don’t count much now (for Web 2.0 markets, its even more so).
The big media pick us up only after we get popular in the blogosphere. See Dr. Jo Twist of BBC talk about it here – http://www.lewispr.com/blog_seminar_2005/
Sez her day begins by reading Reuters, Associated Press AND the 122 feeds!! she subscribes to. And she’s candid to accept that the journos increasingly get their stories from blogs.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike
Hi Bob,
As usual, you are an interesting read. I agree 100% that RSS is important.
However, most blog writers I know would have about a dozen readers per day.
LikeLike