#59: A PR tip, don’t beg for links

I’m getting more and more PR that begs for links lately. I immediately delete them. Never beg a blogger for links. Say, instead, “here’s something you might find interesting.”

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24 thoughts on “#59: A PR tip, don’t beg for links

  1. This is timely. I received my first PR “here’s something you might find interesting” e-mail yesterday via the e-mail address on my blog (it was done the right way).

    The funny thing is that I have briefly met this PR agent before but I don’t know if he knows it’s my blog. Good question. Although the PR agent who e-mailed me stated his afiliation, it’s not exactly clear in all cases. I need to think about this more. -K

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  2. This is timely. I received my first PR “here’s something you might find interesting” e-mail yesterday via the e-mail address on my blog (it was done the right way).

    The funny thing is that I have briefly met this PR agent before but I don’t know if he knows it’s my blog. Good question. Although the PR agent who e-mailed me stated his afiliation, it’s not exactly clear in all cases. I need to think about this more. -K

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  3. PR people will tend to email you with a corporate email address, while bloggers use Gmail or Hotmail? 😉

    I know you don’t paint the whole PR industry with a wide paint brush, but just want to make sure your readers don’t jump on a “PR-people-suck-and-email-us-stupid-things” bandwagon that sometimes spirals out there in blogs.

    Blogs are open, and have contact information, for better or worse. We all are going to get pitches from PR people, or requests for links from other bloggers.

    Plus, you can always tell when it’s not a personalized email, but just a mail merge. That’s usually a good sign.

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  4. PR people will tend to email you with a corporate email address, while bloggers use Gmail or Hotmail? 😉

    I know you don’t paint the whole PR industry with a wide paint brush, but just want to make sure your readers don’t jump on a “PR-people-suck-and-email-us-stupid-things” bandwagon that sometimes spirals out there in blogs.

    Blogs are open, and have contact information, for better or worse. We all are going to get pitches from PR people, or requests for links from other bloggers.

    Plus, you can always tell when it’s not a personalized email, but just a mail merge. That’s usually a good sign.

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  5. I just got a PR email and I used it because they used my darn name and url in the email. It was personal and that was obvious. So, I read it and ended up posting on it.

    I don’t mind the “hey Robyn, you’ll find this interesting” ones, what I really hate is the formal, spam-like ones that are obviously from someone who has never even seen my work.

    Those bug me. If you have something to say that I’ll find interesting, I truly want to see it. If it’s all about you, then you don’t understand how the web works now.

    Mutually beneficial relationships are what makes this online world work. You give me a tip and I’ll link back. You give me a good idea for content and I’ll link back. Oh, and spammers are evil. That about sums it up, huh?

    BTW, sorry for the thesis. It’s a *tad* long…

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  6. I just got a PR email and I used it because they used my darn name and url in the email. It was personal and that was obvious. So, I read it and ended up posting on it.

    I don’t mind the “hey Robyn, you’ll find this interesting” ones, what I really hate is the formal, spam-like ones that are obviously from someone who has never even seen my work.

    Those bug me. If you have something to say that I’ll find interesting, I truly want to see it. If it’s all about you, then you don’t understand how the web works now.

    Mutually beneficial relationships are what makes this online world work. You give me a tip and I’ll link back. You give me a good idea for content and I’ll link back. Oh, and spammers are evil. That about sums it up, huh?

    BTW, sorry for the thesis. It’s a *tad* long…

    Like

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