My attention is focused on how authors get their books sold now that our own book is coming out soon.
Joe Jaffe has an interesting way to get people to hear about his book, Life After the 30-Second Spot: “Use New Marketing to Prove New Marketing.”
AdRants reports on Joe’s strategy and Joe was on Wisconsin Public Radio the other day too (you can listen on the Web).
Lots of good tips for businesses to get noticed in this new world.
More “no GYM” posts coming tonight. I’m off to hang out with my son and Maryam. Have a great Sunday!
Scobleizer 
Here’s where I would insert a big duh…Adweek publications aren’t exactly on the same level as your John Wiley & Sons or S&S, Thomas Nelson, Addison-Wesley, Prentice Hall, Penguin and McGraw-Hill. Picking the right publisher is half the game. Adweek is largely thought of as industry-only styled, at least in perception. Your book will be more of a hit, as more visible and more big publisher, but even so it’s most hastily cobbled together leaky case studies posing as a weak blog promo book.
I don’t read self-help business books, and I think people who do read them are wasting their time. There is an inherently false promise in these books, whether the advice is good or bad, that you can be like…Jack Welch, Lee Iacocca, Donald Trump or Bill Gates. They can tell us how they did it, but they can’t make us do it. And reading their words is not going to make us one bit better at what we do. It’s not going to turn our company into Microsoft or GE or whatever. It doesn’t hurt to read success stories and get counsel from the successful, but they work because they have some kind of touch that almost transcends ordinary humanity. Warren Buffett can tell you how he does it, but it’s not going to give you that gut instinct that tells Buffett which stock to buy and which stock to ignore. It’s a kind of genius…a God-given gift. We don’t have that instinct. – Jonathan Yardley
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Here’s where I would insert a big duh…Adweek publications aren’t exactly on the same level as your John Wiley & Sons or S&S, Thomas Nelson, Addison-Wesley, Prentice Hall, Penguin and McGraw-Hill. Picking the right publisher is half the game. Adweek is largely thought of as industry-only styled, at least in perception. Your book will be more of a hit, as more visible and more big publisher, but even so it’s most hastily cobbled together leaky case studies posing as a weak blog promo book.
I don’t read self-help business books, and I think people who do read them are wasting their time. There is an inherently false promise in these books, whether the advice is good or bad, that you can be like…Jack Welch, Lee Iacocca, Donald Trump or Bill Gates. They can tell us how they did it, but they can’t make us do it. And reading their words is not going to make us one bit better at what we do. It’s not going to turn our company into Microsoft or GE or whatever. It doesn’t hurt to read success stories and get counsel from the successful, but they work because they have some kind of touch that almost transcends ordinary humanity. Warren Buffett can tell you how he does it, but it’s not going to give you that gut instinct that tells Buffett which stock to buy and which stock to ignore. It’s a kind of genius…a God-given gift. We don’t have that instinct. – Jonathan Yardley
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now i am msft guy but have you seen aol explorer, they say that they have built on top of ie take a look at it might been in competition with ie7 they have tabbed previews and much more.
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now i am msft guy but have you seen aol explorer, they say that they have built on top of ie take a look at it might been in competition with ie7 they have tabbed previews and much more.
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talk about aol explorer
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talk about aol explorer
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AOL Explorer is bloat, I beta tested AOL Triton and it felt like a Bloated Java app..I bet the programmers failed programming
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AOL Explorer is bloat, I beta tested AOL Triton and it felt like a Bloated Java app..I bet the programmers failed programming
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