I was talking with my dad last night and I learned a little bit more about my past. He told me about his childhood. He grew up in Brooklyn and lived in the projects there (subsidized housing for families who don’t make much money). His dad ran a lathe machine at Westinghouse. Worked nights. Dropped out of school at the eighth grade. Hated his job, but knew he was lucky to even have a job. My dad was the first one to go to college in our family. Why did he go? Because there was a community college that accepted him and was free. He went on to get a PHD from Rutgers, and get a job at Ampex in Redwood City (which is why he moved us out from New Jersey to Silicon Valley). Everytime I drive past the Ampex sign along 101 (which I’ll do in a few minutes when I drive Patrick to his house in Petaluma) I thank whoever hired him at Ampex. It’s why I’m here today. Oh, that and that free community college in New Jersey that took in my dad.
I was thinking about that when I read Dave Winer’s writings today about open meetings. I love the user group attitude that open meetings have. I love the openess. It lets everyone participate no matter what their skin color, no matter what their gender, no matter what their social status is (at Friday’s party I saw geeks who are struggling to get some server money together hanging out with geeks who had millions to their names). Say what you want about all the hype, all the hubris, but hype and hubris don’t stick around until 4 a.m. just for the sheer joy of writing and sharing and coming up with something new.
Does this stuff matter to society? Does it matter to families? Does it matter to you? Yes. Sharing knowledge with others helps us all out. It bootstraps people out of poverty and into more interesting lives. My only disappointment is that we can’t get more people who are unlike us to attend.
Another meeting is on Monday night. Nothing important will happen there. Just the future. Who will build it?
Thanks to those people who believed that public education was important for society. Thanks to those people who thought that poor people needed a hand up. Now it’s time for me to give back.
Spat asks why Microsoft doesn’t make a bigger deal about the SmartPhones when it comes to the iPod. I love my SmartPhone as much as the next guy, but you can’t compare that to the iPod. Here’s why: my son will not consider buying one. A cell phone has a monthly service charge. An iPod doesn’t. Also, an iPod is “cool” but a SmartPhone isn’t. There’s a variety of reasons for that.
By the way, I really dislike it when Microsoft employees post blogs but don’t put their names on their blogs (or their email aliases). Why? Cause I wanted to email Splat something internally, and I can’t. Please, please, please use your real name on your blogs and put your email address out there. Or don’t blog.
To make things even worse, I used the contact link on Spat’s blog, but my email was rejected by Microsoft’s spam filters. Sigh.
Back to the iPod. I brought home one of the older Portable Media Centers for my son to try out. He has been playing with it all day. Says “why didn’t you make a bigger deal about this, if you had, I would have considered one of these instead of an iPod.” What turned him on? He burned a CD onto both his 20GB iPod and the Windows Media Center. The Windows Media Center sounds noticeably better. Tomorrow we’re going to try some experiments to figure out whether it’s the headphones that come with both units, the format/compression, or the unit itself, but he’s right, his new iPod doesn’t sound as good.
I think we should do a podcast together tomorrow too, since he’s become quite the podcasting expert (he even told Woz about various podcasts that Woz didn’t know about).
Update: thanks to Jojjo, who pointed out that Spat is Steve Patrick. I still wish he would have that on his home page somewhere. Blogging is a very powerful relationship-building tool. How can anyone build a relationship with Steve if they have to dig through old posts to find his email and name?
John Battelle analyzes why Google is running away from the crowd in the
search space internet advertising space. Hey, I can tell you that one. I work for a Google competitor. We simply aren’t as good. Yet.
The word-of-mouth network around the world is so efficient now that you can NOT win if you don’t build the best of breed products and services. When I can honestly say that MSN is better than Google, you can bet I’ll be singing that from the rooftops. MSN +is+ getting better. I can see the improvement every month. The question is will we pass Google’s quality? Will we have an advertising engine that’s better than Google? I believe we can. But we’re not there yet (even the guys who make MSN’s search engine admit that). Until we are, Google will continue being rewarded by the market.
This reminds me of working on a magazine. See, Google isn’t a search company. It’s in the audience aggregation business. Get an audience together and then figure out how to serve advertising to that audience. Lots of people think Google is a search company. It’s not. This is why Google probably doesn’t care too much about newer search engines like Technorati, Feedster, IceRocket, Sphere, or Exalead (all of which have some search advantages over Google).
Google just wants to make sure they have the biggest audience (and smartest, and richest, and youngest).
Do you have a way to attract an audience on the Internet? That’s what the business types at the big companies are looking for. Do you have a way to serve better advertising to those audiences? That’s what they are looking for too. There’s business opportunities in those two places. The trick is, getting an audience is getting harder due to the choices we all have as to where to spend our time (and our money). The more choices there are, the harder it is to get any decent sized audience.
And on the advertising side, getting advertisers to feel comfortable spending money on your service will be hard. I remember when I helped run a camera store in Silicon Valley. We used to advertise in the Yellow Pages. Lots of other competitors would always pitch us on spending money with them. So we tried the alternative once. It didn’t work. So we went back to where the audience was.
You want to know where the money is in the internet advertising business? Follow the audience. That’s where it’s going to be.